JKT - Social Media Manager A2(L)
Job Description (Roles and Responsibilities)
Main purpose of job:
You will be in charge of the embassy social media accounts. You will need to produce and post creative and exciting content that will appeal to our target audiences and deliver key messages. You will develop the audiences of our social media channels to ensure they match the objectives of our communications campaigns. You will be the embassy expert on social media providing advice across the embassy and help the development of the Embassy Social media strategy. You will also help the wider media and communications team deliver a range of exciting media and public diplomacy events.
Roles and responsibilities / what will the jobholder be expected to achieve?:
You will join a small capable and creative media and communications teams. Our role is to manage all public facing aspects of the Embassy’s work, including managing traditional media, marketing campaigns around tourism and education, and running our embassy social media channels.
40% Social Media Content Creation
You will create and post engaging and innovative content across all of the embassy social media channels, including Instagram, Facebook and Twitter. You will need to create visually appealing photographs and videos and write posts which will speak to our target audiences. You will also be responsible for working with London and the regional digital team to ensure our channels are posting appropriate centrally created content. You will also be responsible for conducting the conversation with our followers replying to messages and reaching out to people we want to speak to. You will also be looking for innovative ways to interact with our audiences, including arranging live and interactive discussions, creative use of competitions, and spotting opportunities for the embassy to make viral content.
20% Digital Strategy
You will be monitoring social media and digital trends. You will closely monitor our audience profile and keep up to date with embassy communications objectives. You will work with the Head of Media and Comms to develop a strategy that ensures we are delivering the right messages, through the right channels, to the right people, and look to grow our audiences to deliver maximum comms impact. You will also evaluate what we do, producing period reports of our performance across our social media channels and making recommendations for improvement.
You will be our eyes and ears. You will monitor conversations and reactions to the content we post and on topics of interest to the wider embassy and advice teams around the embassy of tone and content of debates. You will also look at using social media monitoring tools to improve our listening and responsiveness.
15% Helping the Media and Comms Team
You will provide general support to the team across a wide range of media and communications activity. This may include Ministerial and VIP visits, accompanying the Ambassador as he travels around Indonesia, helping the embassy respond to a crisis such as a natural disaster, running press conferences, and public events.
We want you to be creative and have amazing ideas. We want you to think of new and exciting ways that we can talk to and engage different audiences around Indonesia in the UK and our work here.
Interesting and unique learning & development opportunities are available throughout British Embassy and our global network. You will have the opportunity to attend digital and media training, take part in job shadowing and attend relevant training.
***This position is one year fixed-term with option to make permanentEssential qualifications, skills and experience
- Degree from recognisable university;
- Minimum 2 years of experience in a digital marketing and/or social media role
- Interest in photography and ability to create good pictures
- Video editing skills
- Info graphic and design skills
The British Embassy/Consulate offers a competitive remuneration package including:
- Annual leave entitlement of 25 days per year
- Medical benefit (medical insurance)
- Access to extensive learning and development opportunities
No accommodation or relocation expenses are payable in connection with this position.
Employment offers are subject to successful clearance of pre-employment checks. In relation to this, the successful candidate will need to arrange for his/her own Police Certificate.
The Embassy has an active L&D Committee which works hard to provide a comprehensive L&D offer. There are a wide range of options available for personal development including training courses, coaching and mentoring, job-shadowing, presentations and learning sets. Staff have access to a wide variety of online resources through the Diplomatic Academy and Civil Service Learning. Staff are strongly encouraged to take advantage of all the available opportunities. The job-holder will be required to take some specific training courses related to their role. All new staff undertake a workplace induction and there are a number of mandatory e-learning courses covering areas such as diversity, health and safety, and information managementAdditional information
Please note that the deadline for applications is 23:55 on the day mentioned in the above field “Application deadline”.
We advise you to allow enough time to complete and submit your full application, since only applications completed and submitted before the deadline will be considered.
Please be aware that the deadline for submitting applications is considered to be the time zone for the country where the vacancy has arisen.Please be aware that you will only be able to apply to vacancies for Local Staff roles with the British Government through this official tal.net site (operated by Oleeo). Jobs may be advertised on third party websites, however our adverts will always link back to the official tal.net site. If you complete and send an application through any other site, we will not receive it.