E-Commerce Key Account Manager

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Key Areas of Responsibility :

Drive customer specific e-commerce initiatives to grow online market share and brand presence (focus on platform sell-out)

Define and support execution of the annual e-marketing & e-sales calendar in synchronization with offline distribution owners

Ensure commercial policy updates and roll-out to incentivize e-commerce activities on customer side

Build a long-term relationship with e-commerce partners and their operational teams

Enable e-commerce partners to promote the Schneider brand on their platforms, with all available e-marketing tools.

Analyse and understand the online shopper journeys of the different buyers and use those insights to adapt the local strategies

Build a toolbox of relevant e-marketing instruments based on local insights (SEA, SEO, Affiliation, Retargeting, Mobile Marketing, Marketing Automation, Google analytics, etc )

Optimize the integration of Partner Relationship Management in all e-business related activities

Establish a structural way of working for reporting, analytics and execution of plans

Be the country e-commerce role-model and ambassador and share best in class operations with other country teams.

The role will support all key mature Retail countries (MY, TH, ID, VN) + developing Retail countries upon Zone and Retail Division decision

Internal Network :

Global E-commerce Team; receive playbooks, guidelines and regional strategies

Global Retail Strategy and Commercial Team; receive global strategy and provide input to local strategies

Country Retail Business Development team; get fundamentals and strategic inputs and give feedback about market evolutions

Line of Business teams; provide input for offer content and tools support

Retail Channel Experts; collaborate for building a unique online customer experience

Digital Customer Experience team; leverage DCX tools and processes to ensure support for your customer activities

Regional Country Executives It is critical that the eKAM develops and nurtures a high-quality relationship with other relevant businesses and functional heads within the East Asia zone.

Experience & Skills :

Business, Technology or Engineering Degree

Ability to build e-commerce

Minimum 2-4 years of e-commerce management and / or online business development and / or digital marketing management experience

Can conduct and understand Insight generation of online B2B2C shopper behaviour, customer centric digital marketing campaigns and content improvements on sales platforms

Experience in developing comprehensive e-marketing and customer joint action plans

Understands the difference between B2B and B2C value chains; customers, specifiers and influencers.

Good general understanding of e-marketing tools and instruments (SEA, SEO, Affiliation, Syndication, Retargeting, Mobile Marketing, Google Analytics )

Knowledge of e-marketing Automation

Comfortable to manage, report and drive the e-marketing and e-commerce KPIs

Having a solid understanding of digital analytics, to drive ROI improvements on digital marketing activities

Basic knowledge of digital Partner Relationship Management (CRM)

Good technological understanding of e-commerce platforms is highly appreciated

Experienced in leading service providers or agencies

Sejak 24 April 2019
Berakhir 02 Agustus 2019
LAMAR via id.neuvoo.com

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