Category Manager Packaged Goods

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Job Description

The Convenience Retail Category Manager is responsible for establishing the vision, strategy, key marketing tactics and upholding the relationship with leading product manufacturers for the assigned categories, in support of the achievement of business sales and profitability targets.

This purpose is satisfied via close adherence to retailing category management planning and implementation principles supported by fact-

based decision making regarding product mix, pricing, merchandising and promotions under industry standard processes. The Category Manager also makes sure their category actions are grounded on local market trends, consumer behavior, and the competitive environment of the marketplace.

In the Shell context, the local Category Managers are supported by professionally formed global category communities led by the Global CR Category Management team.

This set up allows synergies of global strategy and local business impact, transference of best practices and the unique perspective gained from the combination of global strategy with close to market operational exposure.

The look of success for the combined global and local relationship is the achievement of revenue and margin targets and the aspiration of category growth greater than market levels.

The Category Manager foremost role is to manage categories as units of business, lead growth and profitability actions and to function as local subject matter expert of the assigned categories.

As such, the starting point for the role is the achievement of a clear and tangible direction for the category in Indonesia.

This direction includes :

  • Understanding real potential for commercial growth for the assigned category in a 1 / 3 / 5 years horizon
  • Identify customer missions / consumer need states / target category segments / market growth strategy
  • Define growth opportunities and execution levers by country / category / brand
  • Tracks business results and recommend country-specific solutions to address category deviation from operating plan
  • Main responsibilities in this position are :

  • Mid- and short-term management of the 5C categories incl. subcategories
  • Supports creation and delivery of a category strategy and implementation model for the categories under his / her accountability.
  • Implement the category activity plan within budget and timeframe specified in the marketing plan

  • Supports Category Managers in the delivery of sales, margin and supplier income targets as per T&R
  • Ongoing analyses of assortment, customer and industry trends and needs, competition as well as success control are crucial part of this role.
  • Operational management of external supplier including ongoing relationship management and advertisement contribution.
  • Supports identification of corrective actions for deviations versus plans on the core marketing areas of Price, Promotion (decomposition and planning), Product (range and assortment) and Placement (plan programing and adjacencies).
  • Leveraging cross-category opportunities
  • Develop and execute projects that are assigned as well as initiate own. Co-operates with local and global category management
  • Manage the relationship with sales and operations effectively to ensure delivery of the plans at site; interfaces with retailers and sale & operations
  • Sejak 20 Mei 2019
    Berakhir 28 Agustus 2019
    LAMAR via id.neuvoo.com

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